Denim is the core of the ONLY brand. Indigo blue not only changed the world of fashion, it was the beginning of ONLY and what has been a central part of the fashion denim brand throughout the past two decades. ONLY was born as a jeans brand and has since the beginning been an expert in designing and producing jeans.

But not only do we create jeans in such quality that they can last a lifetime, we create them to complement our customer´s own sense of style. From torn rock ´n´ roll to romantic light blue and a high waist skinny fit, we strive to make ONLY jeans a must-have in every girl´s wardrobe.